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Coors is 4.2% ABV light beer that is always lagered, filtered, and packaged cold. Skip to main content Coors Light - Toggle navigation - HOP ABOARD. Watch the special extended cut of our Big Game ad, featuring 100 lucky passengers on board the Chill Train. 01. Our Beer. About Our Beer.
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It was a one-of-a-kind design. Though inspired by the trains that transported beer from Coors' Golden, Colo., home at the base of the Rocky Mountains, the train wasn't based on any existing design. "Instead, they leaned into the sleek and silver-colored packaging of Coors Light cans," says Harris. She adds that Coors Light's slogan at.
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Secondly, the slim "Silver Bullet" Coors Light can design of the late 20th century and early 21st century that Droga5 executive creative director Kevin Weir credited for the train's original.
Coors Light to hammer message of cold refreshment Molson Coors Beer
Molson Coors has big plans for its flagship brand as it prepares for its second crack at the Super Bowl since rival Anheuser-Busch InBev loosened its exclusivity over alcohol advertising.Coors Light is running a 30-second spot in the first half of the game on Feb. 11, the company confirmed, resurrecting a silver bullet train concept introduced in 2005.
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Coors Light - Toggle navigation - HOP ABOARD. Watch the special extended cut of our Big Game ad, featuring 100 lucky passengers on board the Chill Train. 01. Our Beer. About Our Beer. 02. SUSTAINABILITY. Here's to a More Chill Tomorrow. 03. Buy Beer Online. Get Coors Light Delivered. 04.
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Coors Light's now-iconic "Silver Bullet" can was designed by a Cuban-American artist, Marc Barrios. Barrios emigrated to the U.S. at age 15, and began working for Coors' art department in.
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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois.. The brewery introduced the tagline "perfect shot of refreshment" under the slogan of a "Silver Bullet", a symbol of the silver can that holds the beer.
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Can. The shiny silver can now has a modern matte finish. "The frosted finish looks and feels cold, reinforcing our equity," Gannon says. The matte finish is also on new tap handles, which are made with recycled cans. Rocky Mountains. The Rockies will always be a part of Coors Light — that spirit of adventure is deep in the beer's DNA.
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After the early hiccup in the can plant, "two weeks later, Coors Light would be packaged in the new can and shipped to consumers in the Coors marketing area for the first time," according to the Courier. The Silver Bullet was born. "Our new can design was chosen by the consumer," Horace Irwin, director of marketing, said at the time.
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The nickname for Coors beer is 'The Silver Bullet'. This nickname originated in the 1980s when Coors introduced the iconic silver can. The name has since become an industry term representing the 'ski lift' of beer brands. As a result of the nickname, some beer enthusiasts refer to any silver-colored lager as a 'Silver Bullet'.
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The Coors Light beer was launched in 1978. The "Silver Bullet" phrase was used to characterize the silver-colored cans in which Coors packed their beer. The Vintage Coors Light was previously available in "yellow-bellied" cans, similar to the full-strength Coors. When the yellow color was removed and the can was mostly silver, the beer.
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This bar was made in the 1980s by Sunshine Mining for Coors Brewing Company. These bars are no longer available, which adds a sense of collectibility to your Silver holdings. Contains 1 oz of .999 fine Silver. Obverse: Features the iconic Coors Light can also known as the Silver Bullet. Each bar displays the weight and purity below.
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Mini Silver Bullet Cans with vented wide mouth; Rocky Mountain heritage and unique frost brewing process deliver that crisp, refreshing taste you can't find anywhere else;. Coors Light Beer (10 fl. oz. can, 24. World's Most Refreshing Beer. Always lagered, filtered and packaged cold. Well-balanced flavor.
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They were originally intended for employees to celebrate the launch of the light beer and new can design. Bar Highlights: Contains 10 oz of .999 fine Silver. Obverse: Features the iconic Coors Light® name along with a depiction of a Coors Light® beer can and the words "Silver Bullet" below. Each bar displays the weight, purity and metal content.
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Bill Coors stripped the color from the Coors Light can and let the natural aluminum shine through. Before you knew it, everybody was calling it "the Silver Bullet." Advertisement - Continue.
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The simple, silver can caught people's attention and the brew was nicknamed the Silver Bullet as sales climbed. Coors Light is constantly bringing innovation to its bottles and cans, with recent features including the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner, the Cold Activated Can and Two-Stage.
