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PepsiCo Inc. has discontinued its 24-year-old brand Sierra Mist and is rolling out a new lemon-lime soda, Starry, the company's latest effort to compete with Coca-Cola Co. 's popular Sprite.
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Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets.
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In comparison to the almighty Sprite, Sierra Mist boasted $1 billion in annual U.S. sales in 2021. In an attempt to shake things up, PepsiCo is ditching Sierra Mist. Many are wondering if the corporation is simply rebranding the soda and changing its name for the sake of consumer intrigue. The soda was rebranded and reformulated as "Mist Twst.
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Sierra Mist is no more. PepsiCo will no longer sell Sierra Mist and will replace it with a new soda called Starry, a representative confirms to PEOPLE. A long-time competitor of Coca-Cola's Sprite.
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Sierra Mist is no more. Don't mourn its death. Celebrate its lemony life and all the good times it gave us. But before you grab a box of tissues, know that PepsiCo already has a replacement lined.
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In its place is a new lemon lime beverage called Starry. According to Delish, the difference between Starry and Sierra Mist is subtle but definitive, stemming largely from the different sweeteners used in each beverage. "Sierra Mist, for one, is almost cloyingly sweet. The cane sugar adds a complex and intense sweetness that pushes the lemon.
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Although Sierra Mist was one of the most popular sodas in the U.S., boasting $1 billion in annual sales in 2021, Sprite's popularity severely outpaced the soda. With $6 billion in sales and a.
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The flavor is more crisp and refreshing. When directly compared to Sierra Mist, it almost tastes as if Starry contains less sugar. But when you check the nutrition facts, the opposite is true.
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Sierra Mist always seemed like a bit of an also-ran in the lemon-lime soda market. Sure, it might have sold better than 7UP, according to Newsweek, but the soda got trounced by Sprite, which was about six times more popular than Sierra Mist in terms of sales volume (via Today).The brand, which launched in 1999, per CNN, just didn't have the long history and pedigree that its two main.
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Source: Sierra Mist. . After nearly a quarter century of striving in vain to be the sprite, plucky upstart lemon-lime brand that could finally loosen 7Up and Sprite's dizzying stranglehold over the soda fountain. Sierra Mist's long slog came to an unceremonious end in 2023 when parent company PepsiCo abruptly discontinued the brand for good.
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While few mourned Sierra Mist - the soda had captured only 0.1% of the soda-market share to Sprite's 7% - Pepsi's marketing campaign aimed to position Starry as a fresh-faced cool kid on.
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It's replacing Sierra Mist, a 24-year-old brand that has failed to gain traction against market leader Sprite, which is owned by main rival Coca-Cola (KO) . Pepsi's internal research showed.
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While few mourned Sierra Mist — the soda had captured only 0.1 percent of the soda-market share to Sprite's 7 percent — Pepsi's marketing campaign aimed to position Starry as a fresh-faced.
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Sierra Mist was a relative latecomer to the clear soda game. 7up and Sprite were already well-established in 1999 when Sierra Mist hit the shelves. However, Sierra Mis filled a slightly different niche inside the market because it was slightly less sweet than its competitors and also cleverly marketed as a restaurant product in the beginning.
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TikTok creator Cierra Mistt claims that PepsiCo has taken legal action against her, sparking speculation and debate. The discontinuation of Sierra Mist and its replacement with a new soft drink.
