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The ultra-premium Tequila brand was launched by Dwayne 'The Rock' Johnson in 2020. It has now marked one million cases sold over the 12-month period April 2022-2023.
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SPIRIT OF THE EARTH. Teremana means spirit of the earth. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with. Teremana stands for taking care of what and who we love. Learn About our Process.
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The Rock releases Teremana Añejo. 08 December 2021 By Kate Malczewski. Teremana Tequila, the brand co-founded by Dwayne 'The Rock' Johnson, has rolled out an añejo expression. The añejo.
Dwayne The Rock Johnson Shared an Instagram Update About His Tequila
Crafted in a small Mexican town, amidst the highest peaks of the Jalisco Highland mountains, every step of our tequila making process is meticulously done the right way at Destilería Teremana de Agave. The jimadores harvest fully mature naturally sweet agave, we then slow roast them in small traditional brick ovens, and distill in handmade.
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A finishing flourish: every bottle of Teremana Añejo is dipped by hand in black wax before being hand-packaged at the brand's distillery in the small highland town of Jesus Maria, Jalisco. Buy.
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Dwayne Johnson Jokes He Put 'Tequila' in His Cup During Daddy-Daughter Tea Party with 3½-Year-Old "Our goal is to create a tequila that is the best of quality and taste, but done the right.
The Rock Launches "Guac on The Rock" Campaign with His Teremana Tequila
Dwayne 'The Rock' Johnson on his Teremana tequila brand. In March, when the Covid pandemic first began, Dwayne "The Rock" Johnson was getting ready to launch his tequila brand, called.
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Bridget Hallinan. Published on May 5, 2020. On a special new episode of Bottle Service, Dwayne "The Rock" Johnson joins our executive wine editor, Ray Isle, for a tequila-tasting session. Johnson.
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NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Teremana ® Tequila, the ultra-premium small-batch tequila brand founded by Dwayne "The Rock" Johnson, is welcoming guests to the Teremana.
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Dwayne ''The Rock'' Johnson has the tequila touch.. and Mike Meldman sold their Casamigos tequila brand to spirits giant Diageo at 175,000 cases/year for reportedly close to $1 billion..
Dwayne 'The Rock' Johnson Makes 'Mana' Tequila Official
In March 2020, Dwayne "The Rock" Johnson's tequila brand, Teremana, was supposed to launch with a full-scale marketing campaign. But when the pandemic hit, Johnson decided to take a different.
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The Rock's Tequila Brand Is Much More Than Just 'The Rock's Tequila Brand' Teremana is the celeb-founded spirit that deserves your attention By Rayna Rossitto Updated Sep 20, 2023, 10:23am EDT
Dwayne "The Rock" Johnson is Breaking New Records with Teremana Tequila
Brick oven roasted. Utilizing 100% brick oven roasting allows Teremana to bring out the bright citrus flavors of our highlands agave. This traditional process takes time. We roast for 3 days before shredding our agave to extract the juices for fermentation. We use the left over agave fibers for organic compost for the agave fields.
The Rock Breaking Records With "Teremana Tequila" Brand After Just One
In a bold move, The Rock launched his small-batch Teremana brand of tequila in March 2020, right in the middle of the Covid-19 pandemic, which did have some initial impacts on both production and promotion, he explains to Rolling Stone. A "solid and additive-free" tequila, which Esquire ranks 6th out of 63 celebrity brands, and second overall.
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Teremana Tequila. Teremana Tequila has just announced a major milestone. The ultra-premium brand launched by Dwayne Johnson in early 2020 has now eclipsed the one-million-case-mark in annual sales.
Dwayne 'The Rock' Johnson Launching His Own Tequila Brand Named Mana
According to Forbes, actor and wrestling great Dwayne "The Rock" Johnson has launched his liquor brand, Teremana Tequila. In an Instagram post, The Rock announces his new creation, "The name.
