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The Boston-based sports betting and fantasy company has teamed up with antacid brand TUMS to launch an online platform that will allow fans to make food picks regarding one of the most popular days in American sports — Super Bowl Sunday. The platform, TUMS® Prop Bites, is a first-of-its-kind offering that has up to $10,000 in prizes.
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Super Bowl Sunday is filled with ads and partnerships, and it's can be a career-defining moment. Now, Desus Nice is getting in on the action. For the 2024 Super Bowl season, Nice has teamed up with TUMS® on their collaboration with DraftKings to launch TUMS® Prop Bites, lauded as the first-of-its kind platform where fans bet on their food picks for the game for free and see how they wage.
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Meanwhile, TUMS Prop Bites' Super Bowl-themed ad features comedian Desus Nice. In a press release, unexpected partners TUMS and DraftKings said, "Tums Prop Bites is a first-of-its-kind platform where fans can make their free food picks and see how they stack up against the rest of the nation for a shot to win cash prizes."
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Sports-betting platform DraftKings and Tums, the antacid brand, have teamed for a free-to-play game, titled Tums Prop Bites, around Super Bowl LVIII, per details shared with Marketing Dive.
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Antacid brand Tums is one of those brands, since Super Bowl Sunday can be an especially heartburn-inducing event, between overindulging in foods like wings and pizza and the excitement of the game.
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"Tums will support the campaign with paid media on TikTok in addition to the full force of the DraftKings network including web takeover, audio, podcasts, and mobile apps.".In addition, the two brands will be hosting a "Prop Bites Food Casino" at Circa Stadium Swim in Las Vegas during the Super Bowl weekend.
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The Super Bowl remains the biggest betting moment of the year, with nearly 68 million American adults estimated to have bet more than $23 billion on last night's contest, per an American Gaming Association survey.And as legal sports betting has expanded to 38 states and Washington, D.C., about $1.5 billion of that total was bet with legal outlets.
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Kicking off Super Bowl weekend, TUMS Prop Bites Food Casino at Circa Stadium Swim (Las Vegas) will be held on February 9. The pop-up event is hosted by DraftKings and TUMS and will feature a guest appearance by comedian Desus Nice. As the "official Prop Bites Tipster," Nice will also be featured in digital and social media content.
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The Tums sweepstakes is reminiscent of last year's campaign by Frank's RedHot hot sauce. Instead of running an expensive Super Bowl ad, Frank's hosted a contest that asked viewers to watch other brands' TV spots and to tweet the chili pepper emoji — the digital icon most associated with its product — during commercial breaks.
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Tums Prop Bites was supported by a live event during the weekend of the Super Bowl at the Tums Prop Bites Food Casino at Circa Stadium Swim on February 9. Additionally, Tums announced in a press release that it also partnered with GoPuff to deliver free Tums to those who order through TumsHalftimeHeroes.com while supplies last.
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Tums, for example, is partnering with comedian Desus Nice for its "Prop Bites" campaign, which allows consumers to place free, food-themed bets—like whether more Super Bowl watchers will eat.
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Ahead of Super Bowl LVIII, one of the most anticipated football events across the United States, TUMS, an antiacid brand, joined forces with DraftKings, the leading betting and gaming operator, for the launch of TUMS Prop Bites, a new free-to-play game.The game, described as a "first-of-its-kind platform where fans can make their free food picks and see how they stack up against the rest of.
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A post shared by TUMS (@tumsofficial) The Super Bowl is weeks away and Tums is getting in on the big day's action with Prop Bites, a collaboration from DraftKings. Tums Prop Bites is a platform.
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Now, in an unlikely partnership, Tums and DraftKings have teamed up to launch Tums Prop Bites, which encourages fans to pick which foods are most popular across the country in the lead up to the Super Bowl. The winners of this free-to-play competition, which earned its name from a play on "prop bets," are eligible to win a share of $10,000.
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Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game—"the heartburn-inducing fumbles, foods and commercial breaks.
